SAS — You Are the Foundation

SAS — meaning bedrock in Sudanese Arabic — was founded on the belief that communities possess significant but underutilized assets.

Leadership

Founding Team

The Board of Directors and the SAS team, with their roles and backgrounds.

Board of Directors

Strategic direction and oversight of institutional performance.

Hatim Abusineina

Hatim Abusineina

Chairman of the Board of Directors

Hatim Abusineina is a Sudanese business executive and strategic partnerships adviser with more than three decades of experience across private enterprise, agribusiness, and cross-border investment. He is Chairman of SAS Foundation and Co-Founder and Managing Director of A.B.C. Links Services Co., Ltd., advising organizations on market entry and partnership development across Sudan, Saudi Arabia, and the wider region.

Abubakr Omer

Abubakr Omer

Board Member & CEO

Abubakr Omer is a strategist, business developer, and policy researcher who believes community development begins with the assets communities already possess. As CEO and Board Member of the foundation, he leads SAS's strategy, institutional development, and programs to unlock and expand the productive use of community assets.

Ahmed Nugdalla

Ahmed Nugdalla

Secretary of the Board of Directors

Ahmed Abdelrahman Nugdalla is a founding partner at A.B.C. Links Services Co., Ltd. and Secretary of the Board of Directors at SAS Foundation. A grassroots operations leader with a background in IT systems and field coordination.

Amged Abdin

Amged Abdin

Board Member

Amged Abdin is a multidisciplinary Project & Field Operations leader and Geomatics Engineer with deep expertise in asset-based community development, stakeholder relations, and field-data coordination. He has coordinated high-impact, community-driven initiatives across more than 100 community development centers and cooperatives.

Alisa Afandi

Alisa Afandi

Board Member

Alisa Afandi is an organizational development and human capital strategist with over two decades of experience helping businesses build, strengthen, and adapt the people and organizational systems behind their growth. As a Board Member of SAS Foundation, she brings a cross-industry perspective on how institutions translate strategy into capable teams, practical structures, and sustainable ways of working.

SAS Team

The specialists and contributors who deliver SAS programmes and services.

Amal Muntaser

Amal Muntaser

Business Development & Project Management Specialist

Mohayed Bakri

Mohayed Bakri

Additive Manufacturing Specialist — Topology Optimization

Mowafag Abbashar

Mowafag Abbashar

Market Systems & Fintech Specialist

Abdulhadi Alturafi

Abdulhadi Alturafi

Digital Transformation Specialist

Maha Elhaj

Maha Elhaj

Marketing & Graphic Design Specialist

Mohammed Hadad

Mohammed Hadad

Marketing Consulting — Brand Marketing & Demand Generation

Tagwa Taha

Tagwa Taha

Human Capital Management

Mohammed Hasanien

Mohammed Hasanien

Communication Specialist

Yasmin Osman

Yasmin Osman

Risk Management, Audit & Process Improvement

Sara Hassan

Sara Hassan

Resource Management, Sustainability & Project Management

Ali Omer

Ali Omer

Marketing & Program Officer — Business Administration

Anas Bashr

Anas Bashr

Business Development & Strategy

Doaa Marshal

Doaa Marshal

Human-Centered Innovation & Creative Technologies Consultant

Afnan Hassan

Afnan Hassan

Programs & Grants Management

Mohammed Abdulazem Altaher Ahmed

Mohammed Abdulazem Altaher Ahmed

Community Access & Ecosystem Localization Lead — Development Towers & Ground-Level Enablement

Ola Sulieman Mohamed

Ola Sulieman Mohamed

Human Capital & Organizational Development Specialist

Ayman Amin

Ayman Amin

Strategy & Operations Professional

Hussein Ahmed Almustafa

Hussein Ahmed Almustafa

Supply Chain & Logistics Specialist

Mazin Mohamed Saeed Mohamedkhair

Mazin Mohamed Saeed Mohamedkhair

Digital Transformation Specialist — Web Platforms & Systems Architecture

Salma Mukhtar

Salma Mukhtar

Product Manager