SAS - ساس

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SAS — You Are the Foundation

SAS — meaning bedrock in Sudanese Arabic — was founded on the belief that communities possess significant but underutilized assets.

Leadership

Founding Team

The Board of Directors and the SAS team, with their roles and backgrounds.

Board of Directors

Strategic direction and oversight of institutional performance.

Hatim Abusineina

Hatim Abusineina

Chairman of the Board of Directors

Hatim Abusineina is a Sudanese business executive and strategic partnerships adviser with more than three decades of experience across private enterprise, agribusiness, and cross-border investment. He is Chairman of SAS Foundation and Co-Founder and Managing Director of A.B.C. Links Services Co., Ltd., advising organizations on market entry and partnership development across Sudan, Saudi Arabia, and the wider region.

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Since 2023, Hatim has also worked in a private capacity as an independent strategic adviser to international organizations and companies, supporting institutional engagement, investment advisory, and selected confidential due diligence assignments.

Earlier in his career, he held senior roles in commercial operations, livestock, and international trade. He co-founded Centaur Trade & Services Inc. in Houston, Texas, and later co-founded the Agribusiness Assembly in Khartoum, bringing together businesses, farmers, policymakers, and development organizations around agribusiness development and responsible investment.

Hatim was educated in the United States and is a graduate of the University of Houston. Alongside his professional work, he has maintained a long-standing commitment to humanitarian and voluntary service, including leadership responsibilities with Kids for Kids in support of communities in Darfur.

Abubakr Omer

Abubakr Omer

Board Member & CEO

Abubakr Omer is a strategist, business developer, and policy researcher who believes community development begins with the assets communities already possess. As CEO and Board Member of the foundation, he leads SAS's strategy, institutional development, and programs to unlock and expand the productive use of community assets.

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Inspired by his family's heritage in agriculture and livestock, Abubakr spent his 12+ years career moving across private enterprise, public policy, international development, research, and community institutions, building agricultural businesses, reforming value chains, and designing market systems, public institutions, and investment models.

His development approach, akin to building playable games, brings different actors around shared challenges and facilitates creating the required incentives, rules, relationships, and practical mechanisms to allow participation of various actors. At SAS, this translates into enabling communities to identify, connect, and mobilize their assets, strengthening their ability to build livelihoods, mobilize investment, withstand shocks, and shape their own development.

Ahmed Nugdalla

Ahmed Nugdalla

Secretary of the Board of Directors

Ahmed Abdelrahman Nugdalla is a founding partner at A.B.C. Links Services Co., Ltd. and Secretary of the Board of Directors at SAS Foundation. A grassroots operations leader with a background in IT systems and field coordination.

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Ahmed brings deep on-the-ground experience mobilizing local networks, executing logistics, and bridging digital tools with real-world implementation, a central part of the value he has delivered across ABC-Links' field operations. As a member of the Agribusiness Assembly, he is also a recognized figure in Sudan's youth development.

With a degree in Computer Science from Osmania University and nearly a decade of experience as a systems administrator, Ahmed blends technical systems thinking with operational agility. He brings a proven ability to coordinate field teams, troubleshoot logistical constraints, and uphold quality under complex and resource-constrained conditions, making him an indispensable bridge between design and delivery.

Amged Abdin

Amged Abdin

Board Member

Amged Abdin is a multidisciplinary Project & Field Operations leader and Geomatics Engineer with deep expertise in asset-based community development, stakeholder relations, and field-data coordination. He has coordinated high-impact, community-driven initiatives across more than 100 community development centers and cooperatives.

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Beyond that reach, his track record includes executing multi-state financial inclusion and agricultural outreach platforms that have reached thousands of participants, blending technical precision, operational leadership, and grassroots mobilization.

At SAS, Amged works closely with leadership and operational teams to shape governance frameworks, design participatory engagement models, and forge strategic partnerships that empower communities to mobilize their local assets for long-term socio-economic resilience.

Alisa Afandi

Alisa Afandi

Board Member

Alisa Afandi is an organizational development and human capital strategist with over two decades of experience helping businesses build, strengthen, and adapt the people and organizational systems behind their growth. As a Board Member of SAS Foundation, she brings a cross-industry perspective on how institutions translate strategy into capable teams, practical structures, and sustainable ways of working.

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Alisa's career spans organizations at very different stages of development — from emerging businesses building their first people systems to large and complex enterprises undergoing restructuring, expansion, and organizational transformation. Her experience cuts across sectors including FMCG, food manufacturing, automotive, machinery, real estate, fintech, oil and gas, education, and agriculture.

Working across both multinational environments and resource-constrained SMEs has shaped a practical approach to organizational development: understanding how strategy, people, structures, incentives, and culture must work together for institutions to perform and grow. She has led work across workforce planning, organizational design, talent systems, compensation, employee engagement, restructuring, and business scaling.

At SAS, Alisa brings this perspective to the Foundation's governance and institutional development, contributing an understanding of human capital not simply as a staffing function, but as a core asset through which organizations and communities build capability, resilience, and long-term value.

SAS Team

The specialists and contributors who deliver SAS programmes and services.

Amal Muntaser

Amal Muntaser

Business Development & Project Management Specialist

Mohayed Bakri

Mohayed Bakri

Additive Manufacturing Specialist — Topology Optimization

Mowafag Abbashar

Mowafag Abbashar

Market Systems & Fintech Specialist

Abdulhadi Alturafi

Abdulhadi Alturafi

Digital Transformation Specialist

Maha Elhaj

Maha Elhaj

Marketing & Graphic Design Specialist

Mohammed Hadad

Mohammed Hadad

Marketing Consulting — Brand Marketing & Demand Generation

Tagwa Taha

Tagwa Taha

Human Capital Management

Mohammed Hasanien

Mohammed Hasanien

Communication Specialist

Yasmin Osman

Yasmin Osman

Risk Management, Audit & Process Improvement

Sara Hassan

Sara Hassan

Resource Management, Sustainability & Project Management

Ali Omer

Ali Omer

Marketing & Program Officer — Business Administration

Anas Bashr

Anas Bashr

Business Development & Strategy

Doaa Marshal

Doaa Marshal

Human-Centered Innovation & Creative Technologies Consultant

Afnan Hassan

Afnan Hassan

Programs & Grants Management

Mohammed Abdulazem Altaher Ahmed

Mohammed Abdulazem Altaher Ahmed

Community Access & Ecosystem Localization Lead — Development Towers & Ground-Level Enablement

Ola Sulieman Mohamed

Ola Sulieman Mohamed

Human Capital & Organizational Development Specialist

Ayman Amin

Ayman Amin

Strategy & Operations Professional

Hussein Ahmed Almustafa

Hussein Ahmed Almustafa

Supply Chain & Logistics Specialist

Mazin Mohamed Saeed Mohamedkhair

Mazin Mohamed Saeed Mohamedkhair

Digital Transformation Specialist — Web Platforms & Systems Architecture

Salma Mukhtar

Salma Mukhtar

Product Manager